AI Insights · Timothy · January 2022
Top 5 Tower Defense Games in New Zealand Q4 2021
Explore the performance metrics of the top 5 tower defense games in New Zealand during Q4 2021, including weekly downloads, revenue, and active users.
During the fourth quarter of 2021, the top 5 tower defense games on a unified platform in New Zealand exhibited varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at their metrics:
Bloons TD Battles 2 by Ninja Kiwi experienced a decline in weekly downloads, from 4.6K in the first week to 2.8K by the end of December. Weekly revenue saw a similar downward trend, starting at approximately $1.7K and bottoming out at around $729 before a slight recovery to $1.2K in the last week. Active users peaked at 7.2K mid-December but decreased to 5.5K by the end of the month.
Plants vs. Zombies™ 2 by PopCap showed a consistent pattern in weekly downloads, maintaining around 1K with a peak of 1.2K at the end of December. Revenue fluctuated throughout the quarter, peaking at approximately $1.3K in mid-October and ending at $1.1K in the final week. Active users remained steady around 6.7K to 7.3K, reflecting a stable engagement from the player base.
Bloons TD Battles by Ninja Kiwi had more stable weekly downloads, averaging around 800. Revenue saw a significant dip from early October’s $1K to around $312 in early December but recovered to $748 by the end of the quarter. Active users hovered between 5.2K and 6.4K, indicating steady engagement.
Plants vs. Zombies™ by Electronic Arts displayed a steady trend in weekly downloads, averaging around 900. Revenue was modest, peaking at $201 in mid-October and ending at $96 in the last week of December. Active users showed a gradual decline from 4.4K in early October to 3.2K by the end of the year.
Rush Royale: Tower Defense TD by MY.GAMES B.V. had the highest revenue among the top 5, peaking at $5.3K in the week of December 20. Downloads were relatively low, ranging from 388 to 716 per week. Active users remained stable around 3.6K to 4K throughout the quarter, demonstrating loyal user engagement despite lower download numbers.
These insights are derived from Sensor Tower’s comprehensive data. For more detailed analytics and trends, visit Sensor Tower's platform.
